GEO vs SEO
Why GEO Is Becoming Essential
SEO is designed to help you get found on Google, while GEO marketing (Generative Engine Optimization) targets AI like ChatGPT and Gemini. The goal is for your business to appear in their answers and be recommended to users. Unlike search engines, AIs primarily value clarity, credibility, and the structure of your content.
An AI-Optimized About Page
An optimized “About” page provides AI with structured data (mission, history, services) that they use to build their responses. By integrating clear, up-to-date, and context-rich content, you increase your chances of being cited in the results generated by these models.
Guide AI on Your Website with an LLMs.txt File
AIs prioritize LLMs.txt files because they are quick to analyze and allow them to understand a page’s topic before even visiting it. Placed at the root of your site, this file remains invisible to your users, but is essential for getting included in chatbot responses!
A Q&A to Guide AI
AIs build their responses by extracting content that matches the user’s question. A well-structured Q&A, with clear and precise questions, therefore increases your chances of being noticed and included in an answer aligned with the user’s search intent.
Reviews That Prove Your Credibility
AIs analyze customer testimonials and reviews to assess a company’s credibility. Authentic and detailed feedback strengthens your site’s credibility and increases your chances of being recommended in generated responses.
A Detailed Description of Your Services
Your services should be described with precision and clearly indicate who they are intended for. This way, AI better understand your offer and can recommend your services in the right discussion context, to a truly relevant audience.
A Blog That Feeds AI
An active blog shows AI that your site is up-to-date and relevant. Each article provides fresh data that confirms your expertise and reminds the models that your site is a living source to be included in their responses.
Nivii: A GEO Agency
Our GEO Optimization Service Strengthens Your Business Visibility
Doing your AI optimization with Nivii means working with a specialized agency that transforms your content into growth drivers. We adapt your online presence to the new practices of AI so that your services are found, understood, and recommended. With a GEO agency, your business gains a head start and secures lasting visibility in the future of digital marketing.
